For renovation + ID firms · Malaysia
Stop losing the leads you already paid for.
HotLead sorts your WhatsApp, sends every enquiry to the right salesperson in seconds, and shows you exactly where your funnel leaks — so the jobs stop slipping away.
We set it up & train your team · Full refund if you're not happy after a month
Captures every lead, from every channel you run
If this sounds like your week
Your phone, all day.
Saturday. Sunday. 11pm. Same story.
FB Leads
8:14 AM
12 new conversions overnight…
67Sales · Ali
11:47 PM
Boss, did you forward the Mont Kiara lead?
3Google Forms
1:22 PM
New submission · Kitchen reno · Bangsar
12Sales · Bobby
9:03 AM
Customer reply for the RM 80k quote ah?
5+ 43 more unread chats↓
What you get
Four jobs done for you — so no lead goes cold.
Not a heavy CRM. Not an AI that replies for you. A lightweight layer on top of the WhatsApp you already use — your salespeople still close.
Capture every enquiry
Every WhatsApp, FB/IG, Google and TikTok lead lands in one place — sorted, with a record each. Nothing lost in 1,000 chats.
One owner per lead
Each enquiry is auto-assigned to one salesperson in seconds — round-robin, by area, or by quota. No more "I thought you got it."
Follow-ups that don't slip
HotLead remembers who needs a nudge and when — so the 5th follow-up, where most renovation jobs actually close, really happens.
See where the funnel leaks
A live dashboard shows every stage and every salesperson — so you finally know which leads, ads, and people convert.
What HotLead does
From WhatsApp message to closed deal — without you in the middle.
Lead comes in.
From any channel — WhatsApp, Meta, Google, TikTok, walk-in, referral. One inbox.
+60 12 345 6789
via Facebook ad · 2:14 PM
Sorted in 3 minutes. Customer replied to in seconds.
Real leads get a record. Spam, job seekers, wrong numbers filtered out. The customer hears back before they click your competitor's ad.
Real lead · Sorted in 47s
Kitchen reno · Mont Kiara · RM 50k
HotLead auto-reply · sent in 2s
Hi Siti! Thanks for reaching out 🙏 One of our designers will be in touch within minutes.
Sent to the right salesperson, automatically.
Round-robin, weighted, or capped by monthly quota. Working-hours aware. The boss is not the middleman anymore.
HotLead → Bobby Chong
New lead · 4:02 PM
Your dashboard updates itself.
The moment your team contacts, books, or closes — you see it. No more chasing for status. No more end-of-month interrogation.
Live activity · Today
Live- 3:42 PMBobby contacted Siti
- 3:45 PMStatus → Contacted
- 3:50 PMQuote sent · RM 52k
- 4:01 PMAli closed · RM 40k
This week · Funnel
Why leads leak
The math is brutal — and it's fixable.
5 min
Reply within 5 minutes and you’re ~21× more likely to qualify the lead
78%
of deals go to the firm that replies first
5+
follow-ups most jobs need to close — yet 44% of firms quit after one
90%
of Malaysians are on WhatsApp — where your leads already are
Sources: MIT / Harvard Business Review lead-response research · industry follow-up data · DataReportal (WhatsApp usage in Malaysia)
One real story
Same firm. Same 8 people. Different month.
First month, I thought I'd just save time. By month two, I realized two of my salespeople were quietly cherry-picking the high-budget leads. I had no idea. Now I do.
MBoss Wong, founder · Interior design studio · Sri Petaling, KL
Sorting leads / week
Month-end pipeline check
Weekly sales meeting
What they didn't expect to find
Three things the data revealed in 60 days.
Two salespeople were cherry-picking.
Only replying to RM 200k+ leads, ignoring the rest. Two months of data made it obvious.
Google ads closed 2× more per ringgit than Facebook.
Facebook delivered more lead volume, but Google ads closed twice the contract value per RM spent. They shifted RM 6k of ad budget.
The leak was at appointment, not quote.
60% of leads slipped between "appointment booked" and "appointment held." Real fix was follow-up — not closing training.
Side by side
Why not WhatsApp + Excel? Or a generic CRM?
They were never built for a Malaysian renovation firm. HotLead is.
WhatsApp + Excel today
Buried in 1,000 chats + an Excel fileGeneric CRM
A desktop CRM nobody opensOn HotLead
One central inbox. One record each.WhatsApp + Excel today
Screenshot. Forward. Hope.Generic CRM
Manual entry — or a Zapier zap that breaksOn HotLead
Auto-routed in seconds.WhatsApp + Excel today
"Did you call Ali yet?"Generic CRM
Too clunky for sales — they don't botherOn HotLead
Live on your dashboard.WhatsApp + Excel today
Gut feel — or your agency's "lead count" reportGeneric CRM
Built for B2B SaaS pipelines, not renovationOn HotLead
Close rate per channel and campaign, in RM.WhatsApp + Excel today
Ask each salesperson, one by oneGeneric CRM
Reports made for SDR managers, not reno bossesOn HotLead
One glance at the dashboard.WhatsApp + Excel today
11pm Sunday, still on itGeneric CRM
Same — WhatsApp still pings youOn HotLead
Brunch with the family.FAQ
Questions reno bosses ask us.
Do my customers have to change how they message me?
No. They keep messaging your WhatsApp exactly as they do now. HotLead sits on top of it — nothing changes for the customer.
Is this an AI that replies to customers for me?
No — your salespeople still close the deals. HotLead sorts every enquiry, assigns it to the right person, reminds them to follow up, and shows you the funnel. (An instant auto-acknowledgement is optional, so leads never sit unseen.)
How long does it take to set up?
We do it for you. We connect your channels, import your team, configure routing, and run a test lead together — most firms are live in about a week.
My team isn't very tech-savvy. Is it hard to use?
It runs on the WhatsApp they already use every day, and we train your boss and salespeople during setup. There is no new app for them to learn.
What does it cost, and what if it doesn’t work for us?
We set it up and train your team, and you get a full refund if you’re not happy after the first month — the risk is on us, not you. Message us for current pricing.
Does it work for my kind of renovation business?
Yes — it’s built for Malaysian renovation and interior-design firms: full-home contractors, ID studios, kitchen/bathroom specialists, and extensions.
Resources
Playbooks for winning more renovation jobs
Practical, Malaysia-specific guides on WhatsApp leads, follow-up, and sales funnels.
Handling Renovation Leads from Facebook & Instagram Ads in WhatsApp (Without the Chaos)
Click-to-WhatsApp ads dump your paid leads straight into a busy inbox — in bursts, after hours, mixed with everything else. Here's a system to catch, tag, qualify, and actually close them.
Read →
Why Your Renovation Firm Loses the Most Leads During Busy Season (and How to Fix It)
The festive surge before CNY and Raya brings your best leads — and your worst response times. Here's why busy season leaks the most, and how to plug it.
Read →
How to Tell Which Salesperson Is Dropping Your Leads
If leads share one WhatsApp number, you can't see who's letting them go cold. Here's how to give every lead an owner — and finally see where your team leaks.
Read →Let's chat
Stop running operations. Start growing your firm.
Tell us about your business. We'll show you what changes for you — in about 15 minutes.
We set it up and train your team. Not happy after a month? Full refund— the risk's on us.
Replies usually within an hour, during the day.
What changes for you
Same firm. New rhythm.
- No more 67 unread WhatsApp messages before coffee
- No more "Did you call Ali yet?" all day long
- No more guessing which ads actually closed deals
- No more 11pm Sundays still on the phone
You stop running the operation. You start growing the firm.